When it comes to Search Engine Optimization, it isn't always enough to rank for broad terms. For local businesses and small- and medium-sized businesses with a physical store front, it is crucial that you can also catch the eye of local consumers. That's where Local SEO comes into play.

Yes, word of mouth, social media, and high quality web design can all play a huge role in the health of your business. But recent changes in the way that Google ranks local search engine results mean that you need to go a step further. If you want to make it onto the "map pack," or the three local businesses highlighted below the sponsored ads but before the regular search results on page one.

That is why an effective local SEO campaign is so important for your business: it allows you to bring in visitors to your site who have the highest potential of being converted to sales.

Localizing Your Website

Like all things SEO, the key to ranking on your local map pack is to maximize the way Google sees your business.

For instance, if you live in the suburbs of a city but still want to rank on the local map, you will need a specific page created to target that one ranking.

Our local SEO marketing firm and web designers will optimize your website to make sure you are ranking in the most beneficial local searches. In addition, we can ensure mobile searchers find your store, restaurant, or service first.

Engaging With Your Community

The businesses that most benefit from local SEO agencies are often the ones who don't use digital marketing enough: Restaurants, Mechanics, doctors, lawyers, etc.

That's because when someone in Scranton, Pennsylvania searches "restaurant" on Google, the results will automatically be based on local SEO ranking factors

For community-based businesses it is especially important to get out in front of the "map pack" and local search results.


Our Local SEO experts work closely with our team of web designers to perfectly optimize your site for your local market. Get in touch today to find out how we can help.

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